In this conversation, Eloise Moffett, Vice President of Commercial at Innovative Trials, shares her journey from the travel industry to the clinical trials sector. She discusses her leadership style, the importance of creativity in her role, and the significance of understanding client personas.
Eloise emphasizes the need for personal development, the impact of AI on marketing, and the importance of maintaining human connections in a technology-driven world. She concludes with valuable lessons for her younger self, focusing on continuous learning, self-belief, and resilience against negativity.
Eloise Moffett, clinical trials, leadership, marketing, personal development, client personas, AI in marketing, Innovative Trials, team management, creative solutions