What does it take to bring a global fitness movement to one of the fastest-growing regions in the world?
In this episode, we dive deep intothe incredible journey of Jean-Baptiste Roy, the visionary co-founder of Asia Sports Tech (AST), as he takes us from his roots in France to reshaping the future of sports, wellness, and tech in Asia.
Jean-Baptiste shares how his early influences, his education, and an adventurous spirit set him on a path to Hong Kong—where he has turned AST into a powerhouse that bridges the gap between East and West in sports and tech. We explore his journey of launching a collaboration with HYROX a high-intensity fitness race that’s taking Asia by storm, in Singapore, together with Fitness and Wellness Expo 2024. With its unique blend of endurance and functional strength, these events offers a challenge for fitness enthusiasts and elite athletes alike.
Get ready for insights on building an international career, making bold moves in emerging markets, and the lessons he’s learned about resilience, leadership, and adapting to new cultures. Whether you’re a budding entrepreneur, a fitness enthusiast, or curious about the changing world of sports tech, this episode is packed with real-world advice and inspiration.
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