In this episode, we discuss the terms customer lifetime value (CLV) and customer social value (CSV) in relation to the market for consumer products especially nutritional supplements based on consumer need and social selling. We go over practical strategies that business owners could use to boost and better exploit the CLV and CSV of their customer base. This episode is filled with insightful information and practical advice that can enhance and maximise the CLV and CSV of your clients, foster long-lasting relationships with client, and promote sustained growth in your business, no matter whether you're a direct seller or a budding entrepreneur.