Create content they said. It will be great they said. But now you post content every day for all of your social media and as far you have seen it isn't paying off!
In this video today, we talk about creating a social media marketing and strategy and why, if you produce content ( do content marketing ) you are going to want to begin to try to think more strategically about how your content all works together.
One of the most common mistakes that business owners who produce content for marketing purposes make IS NOT having a next step or a plan in place to convert the curiosity that the content generates into a "next step". They struggle, to get any R.O.I from their content marketing because they haven't made it possible ( or easy ) for people to take action after they have got their attention. They may not have a re-marketing plan in place or any longer form, warming content: example: a freebie, to leverage in order to take that relationship further. The consequence of being a constant state of producing content for content sake and being stuck on a treadmill. Lots of hard work, little return, lots of discouragement.
My advice. Anticipate what your customer is going to want to do next. Understand the importance of building a relationship when you are the product that you sell. Take the time to include a call to action - and develop a warming sequence of events, to assure long term you set yourself up for success.
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