Do you produce content every day for social media platforms like Facebook and Instagram? In this video today we talk about why constant micro-content production can be time-consuming and a risky strategy if you are trying to market your business online. Micro-content is the content that you create for your social media platforms to get instant gratification - for instance, you post a link to your new freebie or landing page and get twenty subscribers. Or you create a Facebook live video talking about an upcoming offer and you get a few messages afterward as a response. Many people get caught in the content treadmill and end up focus on posting primarily micro-content without thinking longterm about how to repurpose this content and put it to work later ( evergreen ) the consequence of this is that you have A LOT of content but have to keep producing more and more - because you haven't built the foundation, and are not ranking on keywords, or showing up for people who are looking for your business.
The solution: if you find yourself stuck where you are constantly creating micro-content without any end in sight you NEED to start changing your mindset to think about "legacy" and longterm visibility. Unfortunately, Facebook ( and other social media platforms ) don't do much for you as far as visibility and evergreen value from your content. Having a blog, Youtube channel or Podcast are better for establishing a longterm "evergreen" presence for your business because they are more permanent and allow you to establish stronger S.E.O ( search engine optimization ) - if you are strategic about taking your micro-content off of Facebook ( and Instagram ) and the purposing it so that it can be used for your S.E.O in the future you will be much better off.
This video is just a broad introduction to what SEO is and how you can use SEO to work in your favor. I hope this opens your mind to what is possible in the world of content marketing and it encourages you to change some of your content production habits to create "legacy" content, not just instant gratifying daily social media posts.
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