Chris Stanley is the Founder of MiniBook Publishing, where he empowers entrepreneurs, coaches, and thought leaders who struggle with getting their expertise out of their heads and into the world to create powerful, bite-sized “mini books” that establish credibility, attract clients, and spark real transformation.
Top 5 Insights from Chris Stanley
• Mini books force clarity—not just for readers, but for writers. Chris’s framework helps leaders distill their most important wisdom into concise, actionable forms that busy families and professionals can actually use.
• A “flywheel” of impact: One well-written mini book can drive podcasts, social media, newsletters, and in-person talks—allowing you to reach families and communities consistently, without social media burnout or confusion about message.
• Intentional living requires intentional work. Chris models a values-first approach, prioritizing family, homeschooling, and adventure on a sailboat—even as he runs digital businesses that fund his mission and time together.
• Leading your family means shaping the culture at home. For Chris, that looks like involving his kids in building businesses, teaching them real-world skills, and making time for what matters most—no matter where life takes them.
• Evangelizing your core beliefs—whether faith, parenting, or business—isn’t about hype, but about sharing a distilled, lived philosophy. Chris draws wisdom from centuries-old principles to help leaders (and their kids) make their impact felt.
Timestamps
00:00 Meet Chris Stanley: Empowering Entrepreneurs and Thought Leaders with Mini Books
00:37 Defining a Mini Book
01:39 Why Write a Mini Book?
02:23 Frameworks for Writing Mini Books
07:02 Marketing and Credibility Through Mini Books
12:22 Pricing Strategies for Mini Books
16:21 Choosing the Right Marketing Channels
22:19 Steps to Start Writing Your Mini Book
25:31 Mastering the Art of Mini Book Writing
26:06 The Power of Structured Writing
28:15 Flywheel vs. Funnel: A Marketing Debate
30:26 Creating Valuable Lead Magnets
32:57 The Journey from Lead Magnet to Coaching
37:32 Balancing Family Life on a Sailboat
40:29 Evangelizing Through Writing
44:15 Choosing the Right Platform: Substack vs. Medium
46:50 Final Thoughts and Contact Information
Chris Stanley
Founder, MiniBook Publishing
https://www.minibookpublishing.com/
https://www.linkedin.com/in/chrispstanley/
Dr. Johann D'Souza
Clinical Psychologist at Values First Therapy
https://www.valuesfirsttherapy.com/
https://www.valuesfirstcollective.com/