Joe is the Founder of St. Colby Studios, where he helps Catholic business owners and ministry leaders who struggle with standing out and building trust through digital media to launch and grow impactful podcasts that reach their ideal audiences.

Top 5 Insights from Joe Coleman

• Why podcasting is an unbeatable vehicle for building trust and authentic connections

• Low barrier, high impact: The essential gear setup for a professional-sounding podcast on a budget

• Why a podcast is a powerful hub for content repurposing and efficient marketing

• The real key to podcasting success: Consistency over equipment or production value

• Practical coaching on podcast formats, distribution, and how business owners can maximize opportunities

Timestamps:

00:00 Meet Joe Coleman: Helping Catholic Business Owners Podcast Like Pros

00:24 Why Podcasting? Low Barrier, High Trust, and Smart Marketing

02:19 Podcast Starter Kit: High Impact, Low Cost Equipment

05:20 The Best Solo Podcast Setup (Without Breaking the Bank)

09:09 Microphone Showdown: Rode PodMic vs. Lapel Mics

13:01 Directional vs. Omnidirectional Mics: Getting the Best Sound

14:50 Podcast Software Showdown: Riverside, Descript & More

18:46 Hosting & Distribution: Buzzsprout, Fireside, and Other Top Platforms

20:22 AI Tools & Transcribing: Keeping Podcast Production Simple

21:39 Audio Editing for Podcasters: Audacity, Adobe Audition, and Beyond

24:11 Video Aesthetics: Should Your Mic Be In the Shot?

26:22 Proximity Matters: How to Position Your Microphone

26:28 Should You Monitor Your Own Voice Live?

27:59 Who Joe Coleman Serves: Ideal Podcast Clients and Success Stories

32:10 Why Podcasting Converts: Building Trust and Authority

35:04 Laser Coaching: Aligning Your Podcast With Serendipity and Networking

39:35 Scathing Critique: How Can Dr. D’Souza Improve His Podcast?

43:14 Mission Focus: Defining Your Guest Criteria and Content Pillars

45:00 Podcast Growth Tactics: Distribution, Clips, and Marketing

50:20 Becoming a Podcast Guest: Finding Shows & Leveraging PodMatch

52:46 Three Episodes a Week? Joe’s Advice on Podcast Frequency

57:22 Maximizing Networking & Audience Growth With Your Podcast

59:59 Episode Variety: Mixing Longform and Shortform for Listeners

102:49 Final Words: Finding Joe Coleman and St. Colby Studios

Joe Coleman

Founder, St. Colby Studios

https://saintcolbystudios.com/

https://www.linkedin.com/in/joecolemanpodcasts/

https://saintkolbestudios.com/

Dr. Johann D'Souza

Clinical Psychologist at Values First Therapy

https://www.valuesfirsttherapy.com/

https://www.valuesfirstcollective.com/

https://www.linkedin.com/in/johanndsouza/

https://x.com/drjohanndsouza