In this episode, Jarrett McAllister interviews Tom Cotter, a solar industry veteran with almost two decades of experience. They discuss the evolution of the solar industry, including the shift from door-to-door sales to virtual sales, the impact of financing options on solar adoption, and the advancements in technology and battery storage.

Tom shares his personal journey in the industry, from starting as a salesperson to managing sales teams and working with various solar companies. Batteries have become a game changer in the solar industry, especially in California.

The Tesla Powerwall 3 is seen as a significant advancement in battery technology. The ability to stack batteries and the development of meter collar technology have made batteries more accessible and cost-effective. Other companies like Enphase and SolarEdge will need to pivot and adjust to compete with Tesla.

The cost of batteries is expected to drop in the next five to ten years, similar to the decline in solar panel prices. Powur's decentralized platform and low overhead have helped the company sustain during turbulent times in the industry. Tom Cotter discusses the tools and resources he uses in his solar sales business, including spreadsheets and online communities.

He emphasizes the importance of sharing knowledge and resources with others in the industry. Tom also talks about the significance of personal health and longevity in his career and life. He shares his strategies for success in the solar industry, including building referral partnerships with small businesses and leveraging social media to engage with potential customers. Chapters

00:00 Introduction to Tom Cotter and his experience in the solar industry

03:34 The impact of financing options on solar adoption

11:42 The evolution of the solar industry and the shift in policies

28:24 The importance of being a consultative salesperson in solar

30:04 Batteries and Technology Advancements

35:15 The Power Platform: Decentralized Model

46:04 Navigating Policy Changes and Warranties

56:46 Tools and Resources for a Successful Solar Business

58:41 Sharing Knowledge and Building Community

01:00:11 Personal Growth and Health in Sales

01:01:42 Creating Passive Income for Freedom

01:05:18 Strategies for Lead Generation

01:31:34 Introduction and Social Media

01:32:02 Power: Decentralized Solar Platform

01:32:32 Multiple Streams of Income and Training

Please like and subscribe to learn more about becoming a solar consultant and to learn more about selling solar. 📲 Instagram: https://www.instagram.com/thevirtualsolarpro/ 📲 LinkedIN: https://www.linkedin.com/in/jarrett-mcallister-33b80b2b/ 📲 YouTube: https://www.youtube.com/@virtualsolarpro Ready to join the Powur Platform? Sign up here! https://powur.com/virtualsolarpro/join Click the link below to schedule a meeting and get your solar journey started. ⁠⁠https://calendly.com/jarrett-mcallister/30min Like That by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US