The adoption of SMPTE 2110, a suite of standards for sending digital media over IP networks, in various aspects of media production, including virtual production, live events, and research is crucial. The talk highlights the benefits of SMPTE 2110, including its ability to facilitate high-performance networks, reduce latency, and enhance flexibility in production workflows. However, we also acknowledge the challenges associated with SMPTE 2110, such as the need for specialized hardware and software and the lack of a fully unified control system. The talk explores specific implementations of SMPTE 2110 within Unreal Engine, Nvidia Rivermax, and other technologies, along with discussions of the evolving landscape of media production in the IP-based world.