Empathy is the secret to great customer service. But how important is it really? According to recent research, 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research.

The importance of customer experience (CX) has greatly evolved since the term was coined by Lewis Carbone and Stephan Haeckel in 2014. We’re going to pull apart the role of empathy in delivering a better customer experience and why it matters.

Read this article: https://viralsolutions.net/customer-empathy/

Are you struggling to bring customer empathy into your company? Schedule a free consultation with our marketing experts at Viral Solutions. Let’s talk about how to incorporate greater empathy into everything you do for a better customer experience.

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