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Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
Viral Solutions
695 episodes
6 days ago
On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
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Business
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All content for Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy is the property of Viral Solutions and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
Show more...
Business
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Change Management Process Step 6: Generate Short-Term Wins
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
11 minutes 20 seconds
3 years ago
Change Management Process Step 6: Generate Short-Term Wins

When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management.

Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in each phase of the change management process. The ability to remain focused, active, and accountable for change initiatives is not only a long-term destination but also a combination of lots of short-term wins.

According to Dr. John Kotter, Harvard Business School Professor and Entrepreneur, generating short-term wins is essential to keeping change initiatives on track.

This blog aims to identify and discuss strategies that can aid in doing just that.

So far, we have discussed 5 of the 8 steps of Dr. John Kotter’s change management process (CMP):

  • Step 1: Create a sense of urgency
  • Step 2: Build a guiding coalition 
  • Step 3: Form the strategic vision and initiatives
  • Step 4: Enlist a volunteer army
  • Step 5: Enable action by removing barriers

Now we will direct our attention to the sixth step and discuss how to achieve small successes along the way.

Guest post by Katie Carpen, PhD, Thought Leader

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Read this article: https://viralsolutions.net/change-management-process-step-6-generate-short-term-wins/

Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.