In today’s fractured, AI-saturated market, it’s not enough for your product to be good: it has to be felt.

In this episode, I share how to position your product so it’s not just technically impressive but emotionally irresistible. You’ll hear why founder and leadership stories are no longer optional, how to bridge the gap between strategy and story, and why clarity isn’t just a marketing tool, it’s an act of leadership.

Whether you’re a founder preparing for launch or a leader tasked with sparking change inside your company, you’ll learn how to bring more you into your positioning without making it all about you, so people don’t just understand your product, but they trust it.

What You’ll Learn in This Episode:

• Why features alone no longer differentiate your product.
• How the “trust recession” is reshaping go-to-market strategies.
• The hidden cost of losing connection to your own “why” as a leader or founder.
• How to infuse positioning with your lived story to create emotional resonance.
• A real-world example of a founder whose story turned a functional product into a trusted brand.

Episode Highlights:

• The challenge of going to market in a world where meaning feels absent.
• The 3 forces you’re up against: market saturation, trust recession, and story disconnection.
• Why your founder or leadership story is no longer optional.
• The power of “positioning with a pulse", and how story builds trust before the sale.
• A case study of a royalty platform founder who won on story, not just software.
• Why positioning is leadership - and clarity is courage.

Links & Resources:

Free Resource to Go Deeper:

If you know your product or leadership role needs more than a functional pitch, join my free 90-day email series:

The Leadership Reset: Align Your Story & Strategy

This is a guided journey to:

• Reconnect with why you started.
• Shape positioning rooted in meaning, not just features.
• Surface stories that make people believe you, your vision, and your product.
• Go to market with clarity, conviction, and trust.

📥 Join here → The Leadership Reset: 90 Days to Align Your Story & Strategy 

A practical, reflective guidance to bring your story and strategy back into alignment.

And/or grab the free guide: Go to Market with a Product People Can Feel 

- my step-by-step approach to infusing positioning with emotional truth.

Let’s Connect:

• LinkedIn → https://www.linkedin.com/in/helenechr/ 
• Website → https://www.eksakt.co/ 
• Instagram → https://www.instagram.com/eksakt_helene/ 

Subscribe or share this episode with someone navigating a big shift.

Because the this inner work is the real work.

And it’s time we stopped doing it alone.

🎧 VIP-ish by Eksakt

VIP-ish is a podcast for thoughtful leaders, change agents and founders who want to lead with clarity, courage, and a voice that feels like them.

Sign up to get news about all episodes, including guided reflections, tools, and storytelling strategy that help you connect with your values and express what you truly bring to the table.

(or visit www.eksakt.co to learn more)

📌 About Eksakt

Eksakt helps new leaders, change agents and founders step into their power as a leader by owning their voices, instilling trust and inspiring. Through workshops, digital courses and consulting. All this to help leaders create positive change, communicate, and grow with integrity.

📺 Watch on YouTube: https://www.youtube.com/@HeleneChristensen-eksakt

📸 Follow on Instagram: @eksaktbiz

🌐 Explore more: www.eksakt.co

➡️ Connect on LinkedIn: https://www.linkedin.com/in/helenechr/