It’s always a pleasure to have my brother and business partner in Built To Last Gym Mentorship Andy McCloy on the podcast, where we get to talk about coaching, gyms, and the industry.
Andy McCloy is the owner and founder of BCI Sports Performance and Fitness in Madison, Alabama. Over the last 24 years BCI has become a leader in the youth sports performance industry. BCI has trained thousands of athletes, of which 100's of elite Division 1 athletes, many of which have made it to the highest professional levels of the NFL, NBA, and MLB. BCI works with athletes from 7 years old all the way to the professional level.
BCI has a strong general population program with the athlete performance program, leading to a membership of over 300 clients, a 7-figure business (in a 5,000 square foot space) while being one of the most profitable gyms in the country. Andy has created a team where careers are built, clients are impacted, and where he works 15 hours a week only doing the things he loves most so he can also dedicate time to his family.
In the last 7 years Andy has consulted hundreds of sports performance businesses and helped them create their dream business and because of his purpose. To help even more gym owners, Andy partnered with his long time friend Luka to create the Built To Last Gym mentorship program.
IN THIS EPISODE YOU’LL LEARN:
=> Should social media influencers that don’t coach clients talk about what gets the best results in training and nutrition.
=> What has online training become and how things “used to be” - what can you learn from building up your career.
=> People join coaching programs and gyms for results, and then they stay for the community; which means you have to get results.
=> Why the old school strategies should still be your #1 approach to building your coaching business.
=> Coaching is the master skill that everyone needs to develop, and how it helps and expands into business operations.
=> You still MUST have operations systems, marketing, sales, team development systems, but without coaching FIRST you do not have a foundation of a transformation business.
=> Why enthusiasm is a super skill and if you develop it, people will want to be around you.
=> How you operate as a coach is a big key in leadership of your team.
=> What business owners have wrong about customer service, trying to delight the customer (this will blow your mind), and what will actually make clients refer to your business.
=> It’s better to be very good day in and day out rather than “best in the world” inconsistently - be RELIABLE.
=> If you don’t know what excellence looks like you won’t be able to bring your coaching/business back to a certain standard.
=> Two powerful ways to assess your coaches on a skill that will quickly determine whether they can do it or not.
=> Insights on developing the team, building coaching skillsets, and creating a competitive advantage in your area.
=> Andy shares the current challenges and struggles of developing the team and how they are addressing it and turning it around.
=> How to implement baseline, regression and progression into a framework for your coaches and gym.
=> Should you know how to do any exercise you demo well? Yes, but you can’t, here’s two other ways to be able to show/coach it well.
=> Why do gym owners that say their gym is doing great without them coaching a lot, sell their gyms? The answer will shock you.
=> Why the “I am your guru” approach in business coaching doesn’t do well and what we believe in.
=> The power of mentorship and being in a group with other people pushing to achieve big goals.
=> The 3 levels of coaching you should strive for that I learned from Ken Shamrock.
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