Ep. 502: What Life Science, Biotech, & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads

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Video SMarketing Mastery - Video, Sales & Marketing Secrets

WireBuzz LLC

133 episodes

1 day ago

Looking for faster ways to grow your business in our digital-first, hybrid world? “Video SMarketing Mastery” features discussions with key members of WireBuzz, so our clients can get to know the creative brains behind their projects - and you can learn our video, sales and marketing secrets that will carry your business long into the future. WireBuzz is the first video smarketing agency to bring sales and marketing into alignment and brand experience into focus. Get in touch with our strategy team if you want help accelerating your revenue with video: wirebuzz.com

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All content for Video SMarketing Mastery - Video, Sales & Marketing Secrets is the property of WireBuzz LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep. 502: What Life Science, Biotech, & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads

Video SMarketing Mastery - Video, Sales & Marketing Secrets

32 minutes 36 seconds

3 years ago

Ep. 502: What Life Science, Biotech, & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads

Why don’t life science, biotech and healthcare brands treat commercials and marketing campaigns like Super Bowl ads?

Healthcare providers and patients aren’t lawyers or scientists – they’re people (and some are even football fans). Just because your brand belongs to a highly-regulated industry, doesn’t mean your content can’t or shouldn’t be disruptive, story-driven, humorous and nostalgic.

In this week’s episode of “Video SMarketing Mastery”, WireBuzz Head Strategist Kasen James teams up with Director of Video Ben Eller to analyze some of our team’s top picks for the best Super Bowl ads in 2022 – plus the key creative takeaways you should consider applying to your future video marketing initiatives.