The world's largest pool of jello. A squirrel ninja warrior course. Feeding bill gates a meatless burger. Where does Mark Rober find these incredible ideas? 

In today's episode, we learn that Mark Rober doesn't approach pre-production in the way you might think. Mark is constantly evaluating the world around him to find interesting ideas. When an idea meets Mark's high standard, it goes into his notebook. At any time, Mark is working on multiple videos and managing this wild and surprisingly effective pre-production process.

Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop. 

https://www.mastersofengagement.com/offers/dLPTNWJu

Learn Video production strategy and find other podcasts here. 

https://www.mastersofengagement.com/welcome