Both TikTok and ChatGPT are game changers. Together they also inspired this conversation between two experienced creator-marketing pros - Eliya Finkelstein and Jon Leland, host of the Video Mojo vodcast - about how the world of marketing has been changed forever and what you can do about it. Subjects covered include: - The erosion of trust in marketing and how to address it. - What does it mean to "follow the Juice" and how can that be productive? - How TikTok “opened the floodgates" for what Eliya has to say. - Why conversion rates and landing pages are often over-rated. - Why ChatGPT prompt books are a waste of money. - Similarities between ChatGPT & TikTok. And much more. Resources mentioned: - George Kao, Authentic Business Coach (affil link) - Marketing AI Institute - Adam Grant, author - Eliya Finkelstein, Data-Driven Rebel- Jon Leland's Links Page, including email subscription - Jon Leland's Video & Marketing Services - More Video Mojo episodes