The Video Marketing Toolkit is the ultimate podcast for marketers, business owners, and entrepreneurs who want to leverage the power of video and digital marketing to grow their brands.
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The Video Marketing Toolkit is the ultimate podcast for marketers, business owners, and entrepreneurs who want to leverage the power of video and digital marketing to grow their brands.
What is Retail Media? With Co-op Media Network - Video Marketing Toolkit | EP 13
Video Marketing Toolkit
43 minutes
3 weeks ago
What is Retail Media? With Co-op Media Network - Video Marketing Toolkit | EP 13
In this episode of The Video Marketing Toolkit, Dan Dennis from Daniel Dennis Media sits down with long-time friend and retail media expert Benjamin Goode, Branding and Communications Manager of Co-op Media Network, to unpack one of the innovative areas in retail marketing: retail media.
We dive into:
What retail media actually is.
How it’s changing the way brands advertise.
What the Co-op Media Network is doing to support suppliers and partners.
Why first-party data and in-store touchpoints are becoming the next big thing.
Ben and Dan have been mates for over a decade. They grew up together, went to uni together, ran businesses side-by-side, and even shared office jobs before finding their own paths.
This chat is part deep-dive into marketing, part walk down memory lane, and full of lessons for anyone in marketing, media, or retail today.
Dan Dennis - https://www.linkedin.com/in/dan-dennis-815a74172/
Benjamin Goode - https://www.linkedin.com/in/benjamin-goode1/
Video Marketing Toolkit
The Video Marketing Toolkit is the ultimate podcast for marketers, business owners, and entrepreneurs who want to leverage the power of video and digital marketing to grow their brands.
