The internet has given everyone a megaphone. And not just the good people—oh no. It’s everyone. That one customer who thought your tone of voice was a bit “too aggressive”? They’re typing up a novel on Yelp. The guy who didn’t read your contract terms? "He’s firing off an ALL-CAPS Google review like he’s arguing with customer service at the DMV. You, meanwhile, are just trying to run a decent business. But there’s a problem: in the court of public opinion, your most vocal critics get a front-row seat while your happiest customers quietly enjoy their lives. So how do you flip the script? Enter client video testimonials—the unsung heroes of reputation management. These aren’t just your customers singing your praises. They’re real people, on camera, defending you like your most loyal friend who’s had jus enough wine at the dinner table. In today’s Video Lion, we will learn why video testimonials are so effective—and how they can save your reputation!

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