In this episode we hear from Vladimira Briestenska, Co-Founder of Neem, Pakistan’s leading embedded finance platform, reshaping financial inclusion with a double-impact model that empowers both businesses and their end-users.

Vladimira shares her fascinating career journey from global human rights advocacy to tech entrepreneurship. She discusses the pivotal moments that led her to co-found Neem and her mission to bridge financial inclusion gaps in emerging markets like Pakistan.

We delve into Neem’s core offerings—payments infrastructure, earned wage access, and lending—and explore the innovative strategies behind Neem’s success, including its reliance on partnerships and zero-cost marketing. Vladimira also sheds light on the challenges of dealing with established incumbents and building trust with large financial institutions in a highly competitive landscape.