In this episode of ViaDubai, we sit down with PK Srivastava, Co-Founder & CEO of Daleel, a groundbreaking fintech marketplace aimed at enhancing financial literacy and optimizing the connection between banks and consumers in the Middle East.

PK's journey spans from launching multiple startups to establishing Daleel, which addresses critical gaps in the financial services sector. Daleel's innovative model involves onboarding banks at no initial cost, providing them with a robust platform for managing and marketing their products, and offering an annual subscription for access to valuable features. This approach moves away from traditional commission-based models, focusing instead on scalable, data-driven insights that help banks tailor their offerings and target their campaigns effectively.

We explore how Daleel’s platform uses personalized tools, such as quizzes, to engage users and generate actionable insights. PK also shares his vision for Daleel's expansion, including the upcoming launches in the UAE and Saudi Arabia and the long-term goal of covering the MENA region. He discusses the importance of localization, regulatory compliance, and adapting to diverse market needs.