In this episode of ViaDubai, we sit down with Erik Gordon, Co-Founder & CEO of Flash, a digital payment enablement company operating out of Egypt. Erik’s journey is captivating—from studying biomedical engineering and interning in microfinance in Uganda, to investment banking in New York, and eventually moving to Dubai and Egypt to immerse himself in the emerging markets economy. Erik discusses the decision to move to Egypt and his thesis that led to founding Flash. We explore how Flash addresses problems in Egypt’s payment ecosystem, focusing on cash on delivery through QR codes and enhancing e-commerce with easier digital payments.

Erik highlights Flash’s ambitions to become a comprehensive financial service for consumers and businesses, improving financial literacy, offering transaction insights, and reducing cash handling inefficiencies. We delve into the operational challenges, higher than expected adoption rates of digital wallets, and the comparison of QR code vs. NFC payments.

Join us to learn about the revolutionary impact Flash is making in Egypt’s payment landscape and Erik’s invaluable advice for aspiring entrepreneurs.