Welcome to VHA's podcast! In this episode, your host Vidyanth Bhola delves into the crucial topic of ethics in accounting, with a particular focus on the code of professional conduct. Discover why integrity, transparency, and honesty are essential in the accounting profession, especially when it comes to marketing and professional relationships between firms. Learn about the guidelines set by the South African Institute of Chartered Accountants (SAICA) and how they impact how accounting firms present themselves to the public. Vidyanth shares valuable insights on handling competitive tensions with professionalism and the importance of maintaining the reputation of the profession as a whole. Whether you're a seasoned accountant or just starting out, this episode offers essential advice on navigating ethical challenges in your practice. Join us for this much-anticipated discussion and stay on the right side of both the law and ethical practice. Feel free to leave your comments and questions at the end of the podcast. Until next time, remember: ethical accounting is about trust, respect, and professionalism.