Julie South | Veterinary Recruitment Marketing Strategist
263 episodes
4 hours ago
Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for. If you're not on that list, you're starting cold when you post a job ad. And you'll stay cold for a very long time, no matter how much you spend on job boards. Here's the problem most clinics don't realise: you think you're active online because you're posting regularly. But if all you're talking to is your clients — pet ca...
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Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for. If you're not on that list, you're starting cold when you post a job ad. And you'll stay cold for a very long time, no matter how much you spend on job boards. Here's the problem most clinics don't realise: you think you're active online because you're posting regularly. But if all you're talking to is your clients — pet ca...
Advertising vs Marketing - why the difference is critical for recruitment success - ep 244
Veterinary Voices
14 minutes
2 weeks ago
Advertising vs Marketing - why the difference is critical for recruitment success - ep 244
Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications. Then nothing happens. So they rewrite the ad, add more platforms, spend more money. Still nothing. They're advertising without marketing. And advertising without marketing is just shouting into a void where nobody's listening. In this...
Veterinary Voices
Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for. If you're not on that list, you're starting cold when you post a job ad. And you'll stay cold for a very long time, no matter how much you spend on job boards. Here's the problem most clinics don't realise: you think you're active online because you're posting regularly. But if all you're talking to is your clients — pet ca...
