Being a veterinarian is about caring for animals… right? Increasingly, many vets feel their role is shifting toward being a therapist for pet owners, and it’s taking a toll. In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, explore the growing emotional labor demands placed on veterinary professionals. From helping clients navigate grief, guilt, and financial stress, to managing unrealistic expectations fueled by social media, veterinarians are spending more and more time counseling pet owners instead of focusing exclusively on clinical care. Dr. Ward reflects on the hidden burnout risk of constant emotional support, while Beckie shares how technicians also shoulder the weight of client emotions, often without formal training or resources. They discuss whether veterinary schools and practices are adequately preparing teams for this counseling role, the blurred boundaries between empathy and overextension, and how this shift impacts mental health, job satisfaction, and retention. Most importantly, they offer strategies for setting healthy boundaries while still delivering compassionate and effective care. If you’ve ever felt more like a life coach than a clinician—or wondered why today’s veterinary job feels so emotionally heavy—this episode will resonate.