Ethical leadership isn’t about saying the right things—it’s about setting the standard and living by it.

In this episode of Veteran Led, host John S. Berry explains the difference between values, morals, and ethics—and why leaders must define them clearly for their teams. Drawing from military experience and legal ethics, Berry outlines a tactical approach to building trust, accountability, and alignment in any organization.

Learn how to build ethical clarity, create core values that actually mean something, and why empowering your team to say “no” is a sign of real leadership.

Whether you’re leading a small business, a legal team, or a Veteran nonprofit, this episode gives you a framework to lead with integrity—and help others do the same.

Key topics covered:

• Why values and ethics are not the same
• How to establish clear, consistent ethical standards
• Core values that drive the Berry Law culture
• The leadership power of saying “no”
• How to build an ethical organization from the ground up