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Discover key insights from the world's most influential business books through engaging podcast episodes.
Episode 12: Influence: The Psychology of Persuasion by Robert B. Cialdini
Vet Business Books Podcast
30 minutes
5 months ago
Episode 12: Influence: The Psychology of Persuasion by Robert B. Cialdini
In this episode, we explore 'Influence: The Psychology of Persuasion' by Robert B. Cialdini. Robert Cialdini's 'Influence' explores the psychology behind why people say 'yes' and how to apply these understandings. He identifies six key principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
Vet Business Books Podcast
Discover key insights from the world's most influential business books through engaging podcast episodes.
