In this episode of Very Public Affairs Cameron Chu, Analyst at the Centre, interviews Centre Director Wayne Burns on the big stories and reputational crises that defined the corporate landscape this year.
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In this episode of Very Public Affairs Cameron Chu, Analyst at the Centre, interviews Centre Director Wayne Burns on the big stories and reputational crises that defined the corporate landscape this year.
In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan
Very Public Affairs Pod
25 minutes
3 years ago
In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan
In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.
Very Public Affairs Pod
In this episode of Very Public Affairs Cameron Chu, Analyst at the Centre, interviews Centre Director Wayne Burns on the big stories and reputational crises that defined the corporate landscape this year.