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Vertafore Insurance Podcast
Vertafore
100 episodes
3 weeks ago
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What's the secret to a high close rate on online leads? Episode 428
Vertafore Insurance Podcast
33 minutes 40 seconds
3 months ago
What's the secret to a high close rate on online leads? Episode 428
In a world where agents juggle leads but lack follow-through strategy, Todd Wurth, District Manager at Farmers Insurance, shares how he’s built a scalable, high-conversion process using AgencyZoom. From LA’s metro grind to Wyoming’s one-agent towns, Todd unpacks how consistent marketing, deep community engagement, and automated follow-up drive real growth—no matter the zip code. Turned “low” close rate into repeatable, high-conversion follow-up strategy Built 27+ automated pipelines tailored to product and prospect type Combines email, text, and mail for multi-channel lead nurturing Triggers life insurance campaigns using birthday data Tracks ROI by campaign, activity, and individual producer performance
Vertafore Insurance Podcast