Innovation is reshaping the independent agency model. Dale Steinke, Director of Agent for the Future at Liberty Mutual/Safeco, discusses AI, customer expectations, and the mindset agencies need to thrive. From Seattle’s innovation-driven energy to agency workflows and post-pandemic pivots, Dale shares where we're headed and how to get there faster. Key Takeaways from the Episode: • Amazon sets client expectations, your agency must deliver on. • AI's already here, you just need to learn it, use it & manage it. • Build an AI usage policy before it’s too late. • Adaptability isn’t optional; it’s your competitive advantage. • Agents must meet clients where they are, not the other way around.   Thanks for watching or listening to today's fast-paced episode. Please subscribe wherever you listen so you never miss an episode!