Navigating Marketing in the Construction Industry: Insights from Alt CMO

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Verify In Field: The Millwork Podcast

Jacob Edmond

94 episodes

6 days ago

Text us your feedback on the podcast! In this episode of Verify In Field, host Jacob Edmond sits down with Matt Swatek, CEO of Microcap Solutions to discuss how millwork companies can future-proof their workforce through smarter recruiting, strategic HR practices, and proactive planning. About Our Guest Matt Swatek is the CEO of Microcap Solutions, a labor solutions and recruiting firm serving the millwork industry. His background includes leading HR and recruiting efforts ...

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Navigating Marketing in the Construction Industry: Insights from Alt CMO

Verify In Field: The Millwork Podcast

1 hour 6 minutes

7 months ago

Navigating Marketing in the Construction Industry: Insights from Alt CMO

Text us your feedback on the podcast! In this episode of Verify in Field, we delve into the world of fractional marketing tailored specifically for the construction industry. Our host, Jacob Edmond, is joined by experts from Alt CMO, Ryan Kovach, Chief Marketing Officer, and Perryn Olson, a fractional CMO for hire. Together, they explore the concept of fractional marketing, how it provides executive-level insights without the cost, and why specializing in the construction niche is crucial for...