In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025, Vera highlights key statistics from the 2025 State of Marketing AI report, revealing that a significant portion of marketers are already experimenting with AI, but many face education and training barriers. The Marketing Mindshift Academy offers nine comprehensive modules designed to provid...
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In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025, Vera highlights key statistics from the 2025 State of Marketing AI report, revealing that a significant portion of marketers are already experimenting with AI, but many face education and training barriers. The Marketing Mindshift Academy offers nine comprehensive modules designed to provid...
Marketing Attribution - The Holy Grail of Marketing
Vera Shafiq Podcast
14 minutes
4 years ago
Marketing Attribution - The Holy Grail of Marketing
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night! Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect wi...
Vera Shafiq Podcast
In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025, Vera highlights key statistics from the 2025 State of Marketing AI report, revealing that a significant portion of marketers are already experimenting with AI, but many face education and training barriers. The Marketing Mindshift Academy offers nine comprehensive modules designed to provid...
