A Conversation with Michel Gannage, CEO of Ecrio and Stephen Spellicy, recently listed in CIO Look Magazine as amongst "The 10 Most Influential Leaders in Telecom Industry, 2023" about Product Thinking and how applying that lens has allowed Ecrio to unlock trapped value in Messaging and Voice Technology. The core technology and software solution has been around for a long time however applying a fresh perspective to this has placed Ecrio in a unique position to unlock the full potential of Human to Machine Communication in the Industrial Metaverse where Voice and Messaging are going to play a key role as Private Networks are built out for various verticals. The conversation is just in time for the telecom industry's annual tradeshow, Mobile World Congress, held in one of our favorite cities in the world, Barcelona.