
I'm joined by Zach Shefska, President & Chief Executive Officer of CarEdge, a pioneering SaaS company in the auto industry.
With a background in YouTube content creation and a passion for building community, Zach has led CarEdge from a small startup to a successful business with millions of dollars in revenue.
He's a true innovator in the space, and I'm excited to share his insights and experiences with you.
This episode explores the journey of building a successful SaaS business from a YouTube channel, highlighting the importance of community building, trust, and scaling. We dive into the challenges of transitioning from a YouTube channel to a SaaS product, leveraging influencer marketing, and navigating the auto industry landscape.
Key Discussion Points:
π₯ How a YouTube channel became a $10M ARR business: The surprising journey
π€ Building trust and community through authentic content and relationships
π Scaling a business in the auto industry: Lessons from a pioneer
π The power of influencer marketing in driving demand and growth
π The challenges and opportunities of transitioning business models
π Navigating the complexities of the auto industry: Insights from a founder who's been there
π Measuring success and growth: Key metrics and strategies for SaaS businesses
Important links:
CarEdge: https://www.caredge.com/
Jerry helps founders who want to turn content into warm leads β without spammy DMs or breaking LinkedIn ToS (terms of service). Run an inbound-led outbound motion with authenticity, not automation. You can check it out at tryjerry.com.
Quirky startup merch: Shop71 at https://shop.7tea1.com