Jakob Sons is one of the co-founders and Managing Partners of Cansativa.
Cansativa is building the largest medical cannabis platform in Europe and are offering the most desirable products and brands yummy.
In 2022, they've raised the 15 million round from Snoop's dog, Casa Verde, and they generated 35M Eur in Revenue in 2024 and projected 90M Eur in 2025.
During this episode, we'll discuss Jakob's transition from being a lawyer to founding a medical marijuana startup together with his brother, the hyper-personalisation trend in medical cannabis, and the importance of curiosity, focus and speaking up.