In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.
Topics Covered:
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)
- What's Currently Working for Creator Marketing - Sourcing (2:23)
- Finding Quality Creators - TikTok Shop (5:20)
- Finding Quality Creators - Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord - Tips & Tricks (14:40)
- UGC - Best Performing Content Formats (17:27)
Speakers:
- Brook Wester, TikTok Shop Lead, VENDO
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™
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In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.
Topics Covered:
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)
- What's Currently Working for Creator Marketing - Sourcing (2:23)
- Finding Quality Creators - TikTok Shop (5:20)
- Finding Quality Creators - Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord - Tips & Tricks (14:40)
- UGC - Best Performing Content Formats (17:27)
Speakers:
- Brook Wester, TikTok Shop Lead, VENDO
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™
Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169
VENDO - Amazon & Walmart Growth Experts
23 minutes 31 seconds
5 months ago
Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169
In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.
Topics Covered:
What does The Trade Desk do? (1:34)
What determines the level of data that each retailer gives to TTD? (3:24)
What type of brands are best suited for Retail Media? (10:05)
Best Practices for Retail Media Ad Campaigns vs D2C (13:35)
Landscape of Retail Media moving forward (16:11)
Speakers:
Becky Gesswein, Retail Data Partnerships Director, The Trade Desk
Matan Laredo, Lead Programmatic Advertising Manager, VENDO
Chase Snider, Walmart Programmatic Specialist, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™
VENDO - Amazon & Walmart Growth Experts
In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.
Topics Covered:
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37)
- What's Currently Working for Creator Marketing - Sourcing (2:23)
- Finding Quality Creators - TikTok Shop (5:20)
- Finding Quality Creators - Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord - Tips & Tricks (14:40)
- UGC - Best Performing Content Formats (17:27)
Speakers:
- Brook Wester, TikTok Shop Lead, VENDO
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™
