Side Hustle to ₹120Cr+ Food Brand: Sweet Karam Coffee's Marketing Playbook

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Velocity: Performance Marketing Podcast

Hawky

6 episodes

9 hours ago

Velocity by Hawky: Performance Marketing Podcast is aimed at fostering a community of digital marketers and performance marketing leaders to share insights and real-world campaign experiences. The goal is to collectively gain knowledge and accelerate these learnings across the industry. We host marketing experts, CMOs, and agency founders from leading brands across business verticals and geographies to understand their performance marketing philosophy. In this podcast, we will cover topics spanning campaign optimization, creative scaling, audience targeting, attribution modeling, and cross-channel performance among other key aspects of digital marketing velocity. Whether you're scaling Meta campaigns, optimizing Google ads, or building high-performance marketing teams, Velocity delivers the insider strategies that drive measurable results and sustainable growth.

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Side Hustle to ₹120Cr+ Food Brand: Sweet Karam Coffee's Marketing Playbook

Velocity: Performance Marketing Podcast

51 minutes 50 seconds

1 week ago

Side Hustle to ₹120Cr+ Food Brand: Sweet Karam Coffee's Marketing Playbook

In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Veera Raghavan, CMO and Founding Team Member of Sweet Karam Coffee. From bootstrapping during festivals to scaling across 32 countries, Raghav shares the authentic story of building a clean-label snacking brand rooted in tradition, powered by data, and loved by 100,000+ customers.

Discover how Sweet Karam Coffee cracked the code on D2C growth, dominated quick commerce, and maintains creative velocity while staying true to their "No Palm Oil, No Preservatives" promise.

Chapter:

0:00 - 1:56 Introduction

1:57 - 11:46 Journey of SKC

11:47 - 14:55 Raghav's Career Path

14:56 - 20:38 SKC's Positioning & Messaging Strategy

20:39 - 23:43 The Story of Janaki Paati

23:44 - 27:11 Can Janaki Paati be Correlated with Conversations?

27:12 - 32:59 How SKC Attributes Content

33:00 - 35:00 Story Behind SKC's Name

35:01 - 38:50 SKC Quick Commerce Growth

38:51 - 41:31 Does Quick Commerce Affect D2C/Retail

41:32 - 45:26 SKC Festive Season Planning

45:27 - 47:22 How SKC Produces Creatives

47:23 - 51:50 SKC's AI Integration

Meet Surender (Host & Co-founder at Hawky): https://www.linkedin.com/in/say2surender/

Meet Veera Raghavan: https://www.linkedin.com/in/veeraraghavanbv/

About Hawky: A Creative Intelligence Platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-Powered Optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.