EP03 - Scaling B2C Brands: $0 - 100 Mn Marketing Playbooks

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Velocity: Performance Marketing Podcast

Hawky

6 episodes

1 day ago

Velocity by Hawky: Performance Marketing Podcast is aimed at fostering a community of digital marketers and performance marketing leaders to share insights and real-world campaign experiences. The goal is to collectively gain knowledge and accelerate these learnings across the industry. We host marketing experts, CMOs, and agency founders from leading brands across business verticals and geographies to understand their performance marketing philosophy. In this podcast, we will cover topics spanning campaign optimization, creative scaling, audience targeting, attribution modeling, and cross-channel performance among other key aspects of digital marketing velocity. Whether you're scaling Meta campaigns, optimizing Google ads, or building high-performance marketing teams, Velocity delivers the insider strategies that drive measurable results and sustainable growth.

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EP03 - Scaling B2C Brands: $0 - 100 Mn Marketing Playbooks

Velocity: Performance Marketing Podcast

47 minutes 20 seconds

1 month ago

EP03 - Scaling B2C Brands: $0 - 100 Mn Marketing Playbooks

In this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into Dinesh's 17+ years of experience scaling B2C brands across travel, e-commerce, fintech, gaming, and edtech. From his days at MakeMyTrip to his current role building scalable growth engines at Univest, Dinesh shares the universal marketing principles that work across every industry.

Chapters:

• 03:28 - Which marketing experiences excited him most across industries

• 06:20 - Channel strategy by revenue stage: 0-1M vs 1-10M vs 10-100M

• 13:14 - Essential MarTech stack tools that actually matter

• 15:19 - How AI reduced 40-person teams to 2-3 people

• 21:44 - Why SEO is earned media, not organic

• 29:57 - In-house vs agency: when to keep performance marketing internal

• 37:33 - AI-led creative operations: 110 creatives daily with 3 people

• 41:55 - The 40% creative rule: why perfect isn't always better

Meet Surender (Host & Co-founder at Hawky): https://www.linkedin.com/in/say2surender/

Meet Dinesh Arora: https://www.linkedin.com/in/dinesh-k-arora/

About Hawky: A Creative Intelligence Platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-Powered Optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.