Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
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Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
VBT 169: Mitchell Scott of The Very Good Butchers on Scaling from Farmers’ Markets to Going Public within 4 Years
Vegan Business Talk
38 minutes 38 seconds
4 years ago
VBT 169: Mitchell Scott of The Very Good Butchers on Scaling from Farmers’ Markets to Going Public within 4 Years
In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company.
After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something.
They brought their beans to Victoria and opened the Canadian West Coast’s first plant-based butchery.
The pair are currently opening a new facility that will be able to produce up to $100 million more in product a year which is an increase of more than 2,500%.
Last year they became the second plant-based meat company to release an IPO.
In this interview Mitchell discusses:
• Why they use the terms ‘butcher’ and ‘butchery’
• How they raised $600k from 240 investors in an equity crowdfunding campaign in 2018
• The unexpected turn of events after they received several offers of a deal on Dragon’s Den (Canada)
• Why they went public last year and the benefits and challenges it’s brought
• How to go public and how much it costs
• And more
Visit The Very Good Butchers website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Vegan Business Talk
Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
