Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
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Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
VBT 163: Izzy Shu of JOI on Turning a Thesis Project into a Vegan Milk Business with a Difference
Vegan Business Talk
33 minutes 37 seconds
4 years ago
VBT 163: Izzy Shu of JOI on Turning a Thesis Project into a Vegan Milk Business with a Difference
In this episode I interview Izzy Shu, one of four co-founders of JOI (Just One Ingredient), a plant-based milk company with a difference.
When Izzy and her fellow co-founders met in grad school, they quickly realized their shared passion for healthier lifestyles and a quest to make the world more sustainable, and created a thesis project: An innovative solution to make plant-based milks cleaner, more accessible and more eco-friendly.
In 2016, JOI was created. The company offers concentrates made from whole, natural, raw ingredients which, when blended with water, create customizable, instant clean and nutritious plant-based milks.
Before founding JOI, Izzy worked in marketing and brand identity, as well as graphic and production design.
In this interview Izzy discusses:
• Why the company pivoted from hardware manufacturer to creating food products, despite investing time and money in the former
• How JOI is different to other plant-based milks and also to standard ‘instant milk’
• The benefits of a subscription-based sales model and a customer rewards program
• How Covid impacted the business – in a good way
• And more
Visit the JOI website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Vegan Business Talk
Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
