Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
All content for Vegan Business Talk is the property of Katrina Fox and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
VBT 158: Stephanie Miklosvary of Lucky Chick on Relaunching a Vegan Cosmetics Brand After an 11-Year Break
Vegan Business Talk
48 minutes 3 seconds
4 years ago
VBT 158: Stephanie Miklosvary of Lucky Chick on Relaunching a Vegan Cosmetics Brand After an 11-Year Break
In this episode, I interview Stephanie Miklosvary, founder of Lucky Chick, a vegan cosmetics brand in New York.
Stephanie founded and created the company in 2000 as she was putting her art degree to work as a shoe designer in New York City.
Nicknamed “Lucky Chick” by a friend for living in her LC (Lobby C) apartment, she decided to create a persona around her new name.
Inspired by art and self-expression, Lucky Chick Cosmetics makes a vibrant range of color-intensive glosses, lipsticks, shimmers and shadows to encourage people to treat themselves as the masterpieces they are.
In 2007, Stephanie put the business on hold for over a decade, and relaunched in 2018.
In this interview Stephanie discusses:
• Why she took a break from the company for over a decade and what motivated her to revive it
• The challenges she faced with the relaunch compared with the challenges when she first started the brand nearly two decades earlier
• How she landed a deal with luxury department store chain Neiman Marcus, only for it to be put on pause when Covid-19 hit
• How she got Lucky Chick products to be used by make-up artists on Dancing with the Stars
• The impact of Covid-19 on her business and relaunch, including some unexpected upsides
• How she got her products added to a beauty subscription box and the benefits of this kind of collaboration
• And more
Visit the Lucky Chick website
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
Follow Vegan Business Media on:
Facebook
Twitter
Instagram
Connect with me personally at:
Facebook
Twitter
LinkedIn
Vegan Business Talk
Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Hosted by journalist Katrina Fox, author of 'Vegan Ventures: Start and Grow an Ethical Business'.
Katrina is now the resident business expert at Vegan Business Tribe and you can find all of her content, masterclasses and PR course at www.veganbusinesstribe.com
