VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
Prof. Ekant Veer
13 episodes
9 months ago
Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.
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Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper
VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
48 minutes 12 seconds
3 years ago
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper
In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.
VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.
