VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
Prof. Ekant Veer
13 episodes
9 months ago
Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.
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Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.
VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
37 minutes 22 seconds
3 years ago
Anna Fawcett - Marketing Places and Spaces
Today we’re talking with the ChristchurchNZ’s GM for Marketing, Brand and Communication, Anna Fawcett. Anna has a rich experience of place and festival planning around the world, including the Global Head of Marketing for TopDeck Travel, before moving to Ōtautahi Christchurch to head up the marketing for the city. We talk about all the complexities of branding & marketing a city and how difficult it is when everyone in a city has an opinion of what it should be!
VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.
