In this episode, I sit down with Shivendra Nigam, CFO of Cantabil, one of India's most successful and enduring apparel brands. Cantabil, founded in 2000, has scaled to over 600 stores across 20 states—while remaining debt-free and laser-focused on sustainable, profitable growth.

The conversation covers bold expansion strategies, secrets of margin protection in a fiercely competitive fashion market, the brand's unique positioning in India's family apparel segment, and why disciplined retail operations matter more than chasing numbers.

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Cantabil website - https://cantabilshop.com/

🎙️ Hosted by Prashant Choubey

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We talk about:

- Cantabil’s journey: Lessons from 25+ years in Indian retail

- The pros and cons of a debt-free growth model

- Why Cantabil shuns discounts—and how that impacts brand value

- The power of tier 2, 3, and 4 city expansion in India

- Growing e-commerce to complement a dominant brick-and-mortar presence

- Homegrown success metrics: store selection, inventory discipline, and profitability

- The evolving Indian appetite for fashion—and Cantabil’s vision for the future

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