Effective marketing is indispensable, yet, in the realm of B2B, it's not uncommon to witness the deprioritization of marketing or a struggle to identify the ideal marketing strategy for a business. Enter Prakash Dharmarajan, a seasoned marketing advisor at Vayana, with a track record spanning over two decades in the advertising and marketing industry. Having steered numerous leadership roles throughout his illustrious career, he possesses a wealth of expertise. In this episode, he demystifies B2B marketing and shares invaluable insights on how businesses can leverage marketing effectively to build their brand and drive ROI.  Thanks for tuning in! Follow the podcast to stay updated. Hosted on Acast. See acast.com/privacy for more information.