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Values-First Marketing

Megan Kachigan

67 episodes

2 days ago

If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice. Here’s what we cover...

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If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice. Here’s what we cover...

Show more...

Episodes (20/67)

Values-First Marketing

AI Copywriting That Sounds Like You with Kinsey Soderberg

If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice. Here’s what we cover...

1 week ago

27 minutes

Values-First Marketing

Pinterest Marketing For More Organic Traffic with Kate Ahl

Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth: What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content? That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you’ve already crea...

2 weeks ago

28 minutes

Values-First Marketing

The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink

Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig? You're making big moves in my business, but your wardrobe isn't reflecting how you need to show up now. That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style. We’re talking about what happens when your style no longer re...

3 weeks ago

35 minutes

Values-First Marketing

Case Study: The AI Copywriting System That Worked While She Vacationed

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

4 weeks ago

45 minutes

Values-First Marketing

How LinkedIn Marketing Put Her Personal Brand in the Top 3% with Caroline Pennington

If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective. I’m joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically. We talk about what makes LinkedIn so powerful right now, why it’s different from Instagram and Facebook, and the exact steps Caroline took to grow a persona...

1 month ago

30 minutes

Values-First Marketing

3 Automations to Grow Your Email List (ManyChat Summit Recap)

How do you turn Instagram engagement into subscribers who actually want to hear from you? ManyChat is more powerful than most creators are using it for. If you’re only using ManyChat’s “comment X to get Y” automation, then you’re part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way. After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways: ONE. Automat...

1 month ago

22 minutes

Values-First Marketing

The Smart Way to Build Trust Through Email Marketing

If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates. In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right-fit clients. We’ll talk about: How everyday “boring” moments can be your most powerful stories.Where to find stories for your emails (you al...

1 month ago

26 minutes

Values-First Marketing

Sustainable Brand Visibility That Works with Michelle Thames

What if not posting daily is actually the smartest brand visibility strategy? If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind. I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn’t have to drain you. Instead, i...

1 month ago

32 minutes

Values-First Marketing

The Most Underrated Platform for Authentic Marketing Right Now

In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air. Everything else in my marketing has gotten easier since leaning into this approach! I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I’m not trying harder—I’m simply showing up as myself. This isn’t about chasing vanity metrics or creating p...

2 months ago

20 minutes

Values-First Marketing

Try This PR Strategy For More Brand Visibility with Nicole Pearl

You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who am I to be featured?" In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn’t more polish or a bigger audience. When you lead with your message, your mission, and the people you’re here to ...

2 months ago

23 minutes

Values-First Marketing

What a Sales Page Copy Audit Reveals—And How to Fix Yours

What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet? In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials, a proven framework, and incredible client results—but her sales page wasn’t converting the way it should. You’ll hear exactly how we uncovered wha...

2 months ago

29 minutes

Values-First Marketing

Watch This Website Copy Audit — Then Apply It to Yours

Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. You're going to hear how we took her one page website, something she had been second guessing for months, made a few intentional tweaks, but instantly made it feel tighter, cleaner and more aligned with her values. When your messaging is clear, you stop overthinking...

2 months ago

26 minutes

Values-First Marketing

Conversion Copywriting That Finally Made Her Offer Sell

I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales. If you’re a coach, service provider, or heart-centered entrepreneur with a strong mission and passion for what you do, and still wondering, "Why isn't my content converting?" or "How do I get people to actually buy?" — this case study is for you. You’ll learn how one holistic pediatric e...

3 months ago

13 minutes

Values-First Marketing

The Marketing Strategy That Keeps You in Your Zone of Genius

If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting real results. These shifts are especially helpful if you’ve asked: How do I simplify my content strategy?What’s the best way to stay visible without burning out?Why isn’t my audience engaging with my...

3 months ago

28 minutes

Values-First Marketing

Email Sequence Tips That Actually Work

If your email sequences looks good on paper but isn’t bringing in buyers… …this episode is your roadmap to what’s off—and how to fix it fast. We’re walking through what’s changed in buyer psychology and how to make your evergreen emails convert for today’s more discerning buyer. I’m breaking down the real reasons your sequence isn’t working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. Tune in for practical ways to: Spot outda...

3 months ago

25 minutes

Values-First Marketing

3 Shifts for Profitable Podcast Marketing with Beth Nydick

Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears. Beth Nydick is here to flip that script. In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we’re talking $10K+ per appearance). We’re talking storytelling, systems, and strategy—not just “being ever...

3 months ago

43 minutes

Values-First Marketing

The Real Reason Your Conversion Copywriting Isn’t Working

If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Plus, what it takes to build marketing that finally works. You’ll hear: What’s usually missing when good copy doesn’t convertThe problem with being h...

3 months ago

14 minutes

Values-First Marketing

The Marketing Strategy That Leaves Room for Rest and Revenue

What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin. Because going non-stop is a sign your strategy needs reworking. I’m sharing the exact rhythm I use (and recommend to my multi-6 and 7-figure clients) that keeps them visible, trusted, and fully booked—without posting every day or feeling glued to their p...

7 months ago

11 minutes

Values-First Marketing

3 Secrets to Grow Your Brand Community with Kristina Bartold

You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community. You’ve likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn’t helped you build a thriving brand community that of fans that love you and your work…this episode is for you. The truth is: It’s not about paid ads or complicated launches. And you don’t need a massive following or ...

7 months ago

24 minutes

Values-First Marketing

Build Fierce Brand Loyalty with Values-First Marketing

If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity. Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned. And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-la...

7 months ago

33 minutes