This episode of Value Proposition by EXEC dives into marketing tips for associations, clubs, and enterprises to better communicate membership offerings and value. We then share a handful of creative team-building activities for your executive leadership, and we wrap up with a highlight of Yohaha, which helps with assistants to help with home tasks, family plans, and much more.
How to Effectively Market Your Membership Offerings: Tips for Associations & Enterprises
Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates.
So, how do you ensure your marketing efforts hit the bullseye? How do you articulate the value of your membership offerings in a way that resonates with your target audience and compels them to join?
In a world where competition for attention is more intense than ever, simply having stellar membership offerings isn’t enough. Whether you're an association trying to attract new members or an enterprise aiming to increase the uptake of your membership program, meticulous strategies are required to make the most of your marketing efforts.
Leadership Corner: Great Team Building Activities for Your Executive Team
More often than not, the term ‘ice-breaker’ or ‘team-building activities’ will trigger a wave of eye-rolls and employees inching their way to the nearest exit. This response is usually because these activities are boring, overdone, or might even make some uncomfortable.
However, when done right, corporation-wide team-building activities can provide an organization with massive benefits. In fact, a Gallup survey found that a highly engaged leadership team can increase employee engagement by as much as 39%, a domino effect that’ll trickle down to the entire company.
Whether you’re looking to improve team communication and collaboration, build trust and teamwork, or challenge employees to think in new ways critically, the right team-building activities can help you get the most out of your organization.
Often, team-building activities are hosted during company retreats; however, executives can also host these exercises within the office. They can be an opportunity to unwind and have fun or to engage different parts of the brain. We’ve listed our favorite activities to host in and outside the office.
EXEC Partner Spotlight: Yohana
Yohana provides virtual assistants for busy people to help get things done. From meal planning, finding the right contractor for home repairs, scheduling doctor's appointments, making travel plans, or even sourcing the right gift. Everything is handled through their app, and you chat directly with your personal guide.
About EXEC
EXEC is a premium managed benefits platform tailored to the needs of professional organizations, associations, membership communities, and enterprise businesses.
Learn about how EXEC's benefits program for organizations or our enterprise benefits program can help with retention and growth.