This episode is the onboarding and engagement edition and focuses on how to help your association or company take the steps toward building a winning onboarding strategy that will engage your members and help your organization grow.
How to Boost Your Club's Member Engagement
Gaining new members within an organization is only half the battle; their engagement and retention are crucial factors to the success and growth of any club. Moreover, in a post-pandemic era where seemingly every activity is going virtual, leaders must revamp traditional concepts to keep their audience engaged and interested.
In order to boost your member engagement, you must define “engagement” and what it means to your organization. The next step is to develop a measurement tool to determine each member's involvement level. For smaller clubs, assessing each member on an individual basis can be the difference between a membership renewal and cancellation. Building personal connections with your team members is a value that money can’t buy.
After you’ve defined your target engagement level and the members who don’t seem to be meeting that benchmark, leaders should apply newer and proven tactics to boost interest. Different techniques based on where each person is in their membership lifecycle are critical when implementing engagement strategies.
We’ve created a brief guide to boosting your club member’s engagement.
Revamping Your Member’s Onboarding Experience
A member’s onboarding experience is a true reflection of how the remainder of their membership term will turn out — so it’s essential to make it a good one. In a post-pandemic era of reinvention and ‘remoteness,’ organizations must revamp their onboarding to remain in the race.
The standards and priorities of prospective members have shifted, with an emphasis on fostering strong rapport and making the most use of their time. Research has shown that the first year of membership is the most critical, and a robust onboarding experience can increase retention and productivity.
Without a strong onboarding process, your members won’t be fully acquainted or even aware of the benefits and resources available. As a result, a disconnect will occur, and when the renewal period rolls around, they won’t feel inclined to continue their membership.
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About EXEC
EXEC is a plug-and-play suite of tools and resources built to run a premium member-focused organization benefits program.
EXEC Members receive preferred pricing and other benefits with many of the services listed below—and a good deal more—with an EXEC Membership.
Learn more at joinexec.com