Member Retention Strategies for Organizations & Private Clubs
Organizations tend to focus their efforts and budget on acquiring new members; however, retaining existing members—and keeping them satisfied—is equally important. Some data points even suggest that it costs an average of five to twenty-five times more to gain a new member than to retain one year to year!
While growing your club is undoubtedly a lifeline to the company, even the most successful private clubs see an annual churn rate of existing members of 5%, with some clocking in at a whopping 10%. Gaining new members and maintaining your existing ones are two complementary aspects to a business, and require different strategies.
Existing members are a crucial element in keeping your organization’s lights on. Loyal constituents will continue to support you, solidifying your club’s reputation. For this purpose, we’ve curated a list of membership retention strategies and ways to keep your private membership club’s annual attrition low.
Listen to learn more about The Importance of Membership Retention for Your Organization
Healthy Travel Habits for Frequent Travelers
As an executive, maintaining your mental and physical health is critical, and often goes overlooked. When you add the demands of business travel during an unpredictable pandemic to the mix, focusing on your health becomes even more challenging.
Whether it’s lack of sleep due to jetlag, the lack of time to exercise, or that hard-to-resist cheesecake at a client dinner, it can be tough to make the ‘healthier choice’ while traveling.
Stress and fatigue, nutrient-deficient meals, excessive alcohol intake, and insufficient hydration can all impact our cognitive fortitude and physical agility. Few things are worse than feeling sick in the middle of a high-stakes meeting, miles away from home.
Your success in the office and abroad are inextricably tied to your overall well-being. Practicing sustainable, healthy habits both at home and on the go is imperative. Below, we’ve curated some of the most common unhealthy travel mistakes, and some healthy habits to swap them with for a successful business trip.
Listen to this episode to hear more about A Traveler’s Guide — Unhealthiest Mistakes vs. Healthy Habits
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