A brand is more than a name, a logo and maybe a catchy slogan. Those are all important in your collective Brand, but Stace shares his knowledge of the Purchase Funnel, how to get more people to know you, to like you and to trust you. Purchase (or investing) decisions are based on emotion and trust, and Stace shares his twenty years of branding and advertising experience to nail down just how important it is to strike an emotional connection with your customers. In this episode, you'll learn:
What a brand actually is.
The 3 Components of the Purchase Funnel
The 4 important traits in building trust with a potential customer.
Books:
"Further Faster" by Bill Flynn
Past episodes:
Greg Dickerson, Ep. 007
