In this episode of Valtech Café, Tizzy Philp is joined by Nils Wollny, CEO of Holoride, to explore how the car is becoming an intelligent, immersive and monetizable experience platform.
As part of a collaborative effort, Valtech and Holoride have developed the AI Audio Travel Assistant — a context-aware, voice-first solution that delivers personalized, hands-free interactions for drivers and passengers. It’s a powerful combination of geospatial intelligence, dynamic data and seamless service integration.
From redefining the boundaries of in-car engagement to unlocking new D2C opportunities for OEMs, this conversation dives into the future of connected mobility — and what it takes to get there.
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In this episode of Valtech Café, Tizzy Philp is joined by Nils Wollny, CEO of Holoride, to explore how the car is becoming an intelligent, immersive and monetizable experience platform.
As part of a collaborative effort, Valtech and Holoride have developed the AI Audio Travel Assistant — a context-aware, voice-first solution that delivers personalized, hands-free interactions for drivers and passengers. It’s a powerful combination of geospatial intelligence, dynamic data and seamless service integration.
From redefining the boundaries of in-car engagement to unlocking new D2C opportunities for OEMs, this conversation dives into the future of connected mobility — and what it takes to get there.
Transformation Stories: How Mars is Driving Growth with Ecommerce
Valtech Café
29 minutes 40 seconds
2 years ago
Transformation Stories: How Mars is Driving Growth with Ecommerce
Mars brand M&M'S have been working with Valtech to define and build their long-term D2C srategy and make it scalable to all Mars brands globally. They are able to pivot successfully because they recognize the vitality of being an ecosystem. Their strategy's leading North Star is to become omnichannel in the truest sense of the word. The crucial differentiator is how they allow customers to start, pause and resume their buying journey at any point.
In today's 30-minute podcast, we sit down with Kyle Barz, Director of Global Retail & Ecommerce Technology at Mars Wrigley, and Casper Rasmussen, SVP Technology at Valtech and President of the MACH Alliance, to talk about the complexities of Mars' own D2C transformation, as well as the common challenges and pitfalls brands should seek to avoid as they embark on their own journey.
Valtech Café
In this episode of Valtech Café, Tizzy Philp is joined by Nils Wollny, CEO of Holoride, to explore how the car is becoming an intelligent, immersive and monetizable experience platform.
As part of a collaborative effort, Valtech and Holoride have developed the AI Audio Travel Assistant — a context-aware, voice-first solution that delivers personalized, hands-free interactions for drivers and passengers. It’s a powerful combination of geospatial intelligence, dynamic data and seamless service integration.
From redefining the boundaries of in-car engagement to unlocking new D2C opportunities for OEMs, this conversation dives into the future of connected mobility — and what it takes to get there.
